Women in Business - The Art of S & M
Author: admin Category: new york advetising
Complete video at: http://fora.tv/2008/02/13/Nina_DiSesa_Seducing_the_Boys_Club
Author and advertising executive Nina DiSesa explains why mastering the “Art of S&M” - seduction and manipulation - is important for a woman’s success in the workplace.
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Seducing the Boys Club: Uncensored Tactics from a Woman at the Top with Nina DiSesa.
Nina DiSesa gives a wry reality check on how to get ahead and thrive in the testosterone-driven business arena. A master communicator, ceiling crasher, and one of the most successful women in the corporate world, DiSesa is also a big-time realist who has figured out that S&M - seduction and manipulation - is the secret to winning over (and surpassing) the big guys - The Commonwealth Club of California
Nina DiSesa has worked in the quintessential boys clubs of advertising for almost thirty years. In 1994, she became the first woman EVP, Executive Creative Director for McCann Erickson New York, the flagship office of the largest advertising agency in the world. Under her creative leadership, the New York office enjoyed an unprecedented 5-year growth period adding almost $2.5 billion in billings. In 1998, she was made Chairman as well as Chief Creative Officer of McCann New York. She was the first woman and first creative director to be named chairman in the McCann global network.
In 1999, Nina was chosen by Fortune magazine as one of the “50 Most Powerful Women in American Business.” In 2005, she received the Matrix Award, given each year to a select group of women in communication. In 2007, she was inducted into the Hall of Fame for CEBA (Creative Excellence in Business Advertising).
Duration : 0:8:28
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November 30th, 2008
MAdMen make room …
MAdMen make room for MadWomen. Thank god digital agencies don’t subscribe to this kind of pap.
November 30th, 2008
“Power women” all …
“Power women” all have one thing in common, and that is they are ruthless bitches.
They can’t wait to “take on” the boys, and they relish firing men.
They become a corporate killing machine, all because of their obsession with the glass ceiling.
The fact is they ARE too emotional at work. They also get away with lots of things guys can’t i.e. dirty jokes, lewd comments, swearing etc etc.
The workplace has become a shithole because of people like this, and it will come back to haunt women.
November 30th, 2008
Nice Video lolz, my …
Nice Video lolz, my names Madison, im feelin n0rty and h0rn3y if any guyz wana chat im usually on
___ FriendlyFlirts..dot..COM ___ my username there is Madison-jmhwazyrzjgl chat soon
November 30th, 2008
You guys are …
You guys are pathetic. This woman might manipulate you into doing something that will make you happier, and you’re afraid of her? She’s going to trick you into eating better, exercising more, and brushing your teeth! Oh, the horror!
Seriously, only a few women are smart enough and care enough to figure out how to make the people around them happier. Nina DiSesa is simply telling those women how they can best use that ability.
November 30th, 2008
This woman is …
This woman is dangerously insane.
November 30th, 2008
Oh great, now we …
Oh great, now we have to worry about if the expression of love is actually manipulation. It’s hard enough to give trust without feeling like you’re being ‘dealt with’
November 30th, 2008
” . . . get the men …
” . . . get the men to be better men . . . ”
Right. I mean, don’t get me wrong, there are plenty of beef-headed dudes in the world, but don’t presume that blinding a guy is convincing him.
I work with a whole tribe of alpha chicks who are impossible to deal with - - this approach isn’t about dealing with men, it’s about dealing with alpha nuts. Let’s keep that straight. Praise is universal.
November 30th, 2008
she’s a part of the …
she’s a part of the problem, not the solution.
November 30th, 2008
I might get this …
I might get this book for my girlfriend or sister. All three of us are lawyers.
November 30th, 2008
Totally agree with …
Totally agree with you. Women are being taught that they are the “handlers” for men. It’s gotten to the point that it’s beyond condescending, the climate is that women BELIEVE it’s their obligation to tell me how to act.
November 30th, 2008
Maybe she’s just …
Maybe she’s just being a realist?
November 30th, 2008
No one likes to be …
No one likes to be manipulated, it’s patronizing, or matronizing in your case. Did you ever stop to think that maybe it’s the corporate culture rather than the interpersonal communication that is at fault? Good policy eliminates the need for this kind of sexist treatment.