December
20
Legendary Esquire Designer Slams Esquire Design
Author: admin Category: new york advetising
NEW YORK (YouTube.com/AdAge) — Legendary magazine and advertising designer George Lois doesn’t think much of Esquire’s recent attempt to promote the battery-powered cover of its October issue as the start of a new age. He said as a former Esquire art director, he was “embarassed” by the “silly gimmick” that was not in keeping with the publication’s stature. In a video interview with Ad Age media reporter Nat Ives, Mr. Lois also had some similarly critical things to say about The New Yorker as well as his own relationship with Advertising Age.
Duration : 0:9:42
[youtube URtTwKUY5NI]
December 20th, 2008
The design of his …
The design of his era is made to have the consumer be a knowing participant in his/her
own manipulation or even make fun of what is manipulative at the time.
December 20th, 2008
Interesting.
A man …
Interesting.
A man spends his life making lots of money for himself and his clients by manipulating perceptions and pushing commerce. Now he’s concerned about America looking like “capitalist pigs”.
How intellectually inspiring.