Mad Men TV Show

NEW YORK (YouTube.com/AdAge) — The largest sign assembly in the history of Times Square has gone fully live. It wraps all three sides of the New Year’s Eve balldrop building at One Times Square. And that soaring display once again establishes Walgreens as a central icon in America’s most heavily trafficked outdoor advertising venue. The drug giant has returned to the building after a 28-year hiatus. Its sign wrap also guarantees the brand heavy exposure to more than 1 billion TV viewers each New Year’s Eve.

Duration : 0:2:48

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